Don’t leave your customers shaking their phone in frustration. Customers want a seamless experience for their on-the-go web navigation. Whether it’s looking up a company for the first time or visiting the website of a store a customer is loyal to, customers want a dynamic, intuitive website to use on their mobile phone.
Google has recognized this to such an extent that, as of April 21st, Google Search will not only label your website as mobile friendly, but will also use that information in its search rankings. What does this mean? It means that websites that are not mobile responsive will not rank as high as website that mobile responsive.